“Coeliacs make up only one in 100 of the population, while one in five of us is buying gluten-free products. Surveys of US consumers show that, of these, only five per cent are buying to combat coeliac disease, with the vast majority citing their reasons as 'digestive health', 'nutritional value' and 'to help me lose weight'. People have been eating bread since biblical times without reporting adverse effects.”

“A study by the Rand research institute released in May found that fewer than half of employees at offices with wellness programs undergo clinical screenings and assessments, and less than than 20 percent take part in either weight loss or smoking cessation programs.

Employees who did head to the nearest gym or Prancercise track at their employer’s behest did lose weight—but only about a pound a year over the course of three years, Rand found. Those lackluster findings were bolstered by another study from the University of California, which showed that 'participating in work-based wellness programs does not lower blood pressure, blood sugar, or cholesterol and rarely leads to weight loss,' Reuters reported. And just 2 percent of the employers Rand surveyed had reported measurable cost savings through the programs.”