But, to be honest, a low-cut top would have sold this argument,...

For consumers with a  conscience, they are top of the shopping list.

But it seems free-range eggs may not be all they are cracked up to be. According to researchers, hens kept indoors in cages lead happier lives.

A study found birds raised in ‘enriched cages’ enjoyed lower levels of stress and mortality, and were less likely to suffer from bone fractures or pecking than free-range chickens.

Demand for free-range eggs, which cost almost double the caged equivalent, has risen steeply as a result of high-profile campaigns.

A naturally slender woman, who is 26 weeks pregnant with her first child, has come under fire for promoting an extreme diet which sees her eat predominantly bananas.

Loni Jane Anthony, 25, from Australia, reveals on her blog Aleven:11 that she eats up to 20 per day, raw and in smoothies, for breakfast, often lunch and sometimes mixes it up by having salad for dinner.

After opening up about her fruit-based meal plan to news.com.au, commentators deemed the pretty blonde 'irresponsible' and 'narcissistic' - especially as her Instagram account, which boasts almost 100,000 followers, features dozens of 'selfies' showcasing her svelte figure.

"Yoga fanatics are almost always overachievers. Overachievers are fucking annoying anyway, so the ones who do Yoga are even worse. If you’re a 30-something year old with a high pressure, high paying job in a major capital city with a very active social life, an expensive apartment with your own espresso machine, an organic only diet, and you do yoga at 5am, you are the definition of a seriously annoying person."

"At this writing, I have been coughing for 72 days. Not on and off coughing, but continuously, every day and every night, for two and a half months. And not just coughing, but whooping: doubled over, body clenched, sucking violently for air, my face reddening and my eyes watering. Sometimes, I cough so hard, I vomit. Other times, I pee myself. Both of these symptoms have become blessedly less frequent, and I have yet to break a rib coughing—also a common side effect. Nor do I still have the fatigue that felled me, often, at my desk and made me sleep for 16 hours a night on the weekends. Now I rarely choke on things like water, though it turns out laughing, which I do a lot of, is an easy trigger for a violent, paralyzing cough that doctors refer to not as a cough, but a paroxysm.

…Led by discredited doctors and, incredibly, a former Playmate, the movement has frightened new parents with claptrap about autism, Alzheimer’s, aluminum, and formaldehyde. The movement that was once a fringe freak show has become a menace, with foot soldiers whose main weapon is their self-righteousness. For them, vaccinating their children is merely a consumer choice, like joining an organic food co-op or sending their kids to a Montessori school or drinking coconut water.

Thanks a lot, anti-vaccine parents. You took an ethical stand against big pharma and the autism your baby was not going to get anyway, and, by doing so, killed some babies and gave me, an otherwise healthy 31-year-old woman, the whooping cough in the year 2013. I understand your wanting to raise your own children as you see fit, science be damned, but you're selfishly jeopardizing more than your own children. Carry your baby around in a sling, feed her organic banana mash while you drink your ethical coffee, fine, but what gives you denialists the right to put my health at risk—to cause me to catch a debilitating, humiliating, and frightening cough that, two months after I finished my last course of antibiotics (how’s that for supporting big pharma?), still makes me convulse several times a day like some kind of tragic nineteenth-century heroine? "

"It doesn’t matter what vitamins they’re on, how healthy they are, how natural everything is, everything organic. It’s irrelevant. Your child is going to get sick."